Marketing & admission advertisement specialist

Numéro de référence: 
Date de publication: 
24 janvier 2023 
Secteur d'emploi: 
Principales fonctions: 
Primary Job Duties:
• Develop, maintain, and enhance the school’s social media accounts; draft promotional content, share and distribute across social media platforms to attract potential students
• Coordinate and develop B2B marketing plans and B2C end-user initiatives for student recruitment – locally and internationally
• Optimize existing marketing efforts by reviewing SEO results, and create new marketing channels by conducting research on marketing trends and implementing new tools
• Assist the Admissions Office in recruiting new students and organizing and overseeing various recruitment activities
• Attend and represent the school in participation in industry conferences, public events, and admission campaigns
• Answer email questions from interested students and provide information about program offerings
• Identify and build relationships with new agencies, maintain contact with existing partners and evaluate the return on cooperation
• Carry out competitor analyses to make recommendations for updates and opportunities for improvement in current marketing and admission strategy
• Serve as the primary point of contact for partner schools and organizations, providing excellent customer service while promoting the brand and increasing enrollment in school programs
Temps plein
Nb heures / semaine: 
37.5 heures
33$ par heure
Entrée en fonction: 
Description détaillée: 
About Company:
Merit Education Inc. is an educational institution that focuses on developing the potential of our students through individualized tutoring, small-class credit courses, professional education counselling, and other leadership training programs. Our organization primarily serves Chinese Canadian students but welcomes talented students of all races, colours, and origins with a goal to educate the whole person in conjunction with students' families and the larger community. Merit Education Inc. expects that the scholarship and social environment we provide will lead students to expand their knowledge, promote understanding, and better serve society in the future.
The vision of the organization is to be a tight-knit community where students are given the opportunity to learn about themselves and the world around them, develop their talents and skills, and become responsible global citizens and future leaders. As a result, we not only equipped a strong track record of helping students improve their grades and gain acceptance into their desired universities in Canada and the United States but also have a Code of Behaviour that all members of the community are expected to accept and abide by.
Langues demandées
Minimum Bachelor’s degree in Marketing, Business, Economics, Education, or a related field

Expérience de travail
Expérience minimum requise: 
3 ans
Compétences recherchées: 
• Minimum three years of related experience in marketing and advertisement, experience working in a school environment, preferably with some exposure to the art industry
• Successful marketing and recruitment experience in admission, customer services, and education marketing campaigns
• Familiarity with new media and social media platforms required, mainly Instagram, WeChat, RED, and TikTok
• Search Engine Optimization (SEO) and Social Media Optimization (SMO) skills
• Strong communication and presentation skills, proficient in Microsoft Office
• Attention to detail and strong analytical skills to summarize and evaluate quotations/tenders
• Language skills in addition to English not required but would be a plus
  • Curriculum Vitae requis
  • Lieu de travail
    Markham ,  Toronto, Ontario
    Offres similaires