Senior Marketing Specialist - NOC 1123
Primary Job Duties:
-Review electronic and printed materials for flyers, print ads, publications, marketing materials, web sites, and other channels
-Assist in the preparation of brochures, reports, newsletters, and other material
-Develop and implement advertising campaigns appropriate for print or electronic media
-Responsible for planning and budgetary control of marketing and drive business growth and profitability through developing and establishing new distribution channels
-Develop and direct marketing programs to raise brand awareness and to promote the sales of our food services and evaluate marketing strategies and make recommendations for future initiatives
-Participate in marketing strategic planning meetings on a project-by-project basis
-Develop and manage partnerships with vendors, delivery platforms, to effectively promote the sales of our food services
-Coordinate and maintain a library of graphics, media, digital records, and other enterprise content for marketing purposes
-Coordinate with other Ye’s sushi stores and affiliated food services brands under Ye’s Group for marketing campaigns, promotional events and business partnerships
-Promote Ye’s sushi and affiliated food services brands under Ye’s Group on various social medial platforms such as RED, Weibo, Tiktok and WeChat, Instagram, etc.
