Primary Job Duties:
• Develop, maintain, and enhance the school’s social media accounts; draft promotional content, share and distribute across social media platforms to attract potential students
• Coordinate and develop B2B marketing plans and B2C end-user initiatives for student recruitment – locally and internationally
• Optimize existing marketing efforts by reviewing SEO results, and create new marketing channels by conducting research on marketing trends and implementing new tools
• Assist the Admissions Office in recruiting new students and organizing and overseeing various recruitment activities
• Attend and represent the school in participation in industry conferences, public events, and admission campaigns
• Answer email questions from interested students and provide information about program offerings
• Identify and build relationships with new agencies, maintain contact with existing partners and evaluate the return on cooperation
• Carry out competitor analyses to make recommendations for updates and opportunities for improvement in current marketing and admission strategy
• Serve as the primary point of contact for partner schools and organizations, providing excellent customer service while promoting the brand and increasing enrollment in school programs
