Primary job duties
• Assess product characteristics, advise on, design and implement marketing campaigns accordingly;
• Manage homepage and third-party websites’ press release, presentations, and publications;
• Design and implement programs and policies of buyer-interest survey and feedback collection, integrate into Eboka’s online retail planning process;
• Develop routine online and offline marketing campaigns, design promotional activities;
• Conducted market research on consumer and industry trends in LED products, lighting collections and other electronic products in different regions;
• Track SEO/SEM performance, draft and optimize marketing and promotional contents, including images and product keywords, on company landing page and various online retail platforms;
• Organize workshops and internal memos to institute Eboka products’ external branding strategies;
• Manage company’s online social media platform accounts, answer written or oral inquiries;
• Gather, research and prepare reports, briefs, and other PR documents to support supplier-side business development activities;
Qualifications:
• Bachelor’s degree: business administration, management, commerce, marketing;
• Minimum 1.5+ years related experience in marketing, e-commerce, and online retailing;
• Experience in online marketing campaign management;
• Seasoned Search Engine Optimization (SEO) and Search Engine Marketing (SEM) skills;
• Industrial Knowledge in consumer and industrial electronics & lighting preferred;
• Experience with Amazon Marketplace operating is preferred
• Proficient in Microsoft Office;
• Strong analytical skill, quick learner; Presentation skill;
• Able to manage 1-2 team members, plan projects and delegate tasks;
