Location: Kingston, Jamaica
Start Date: October - December 2022 (flexible)
Placement Length: 9 Months
Language Requirements: English Level 5-Fluent
Open to Canadian Citizens and Permanent Residents of Canada Only
The Volunteer’s Role
We are looking for a driven Social Media Advisor to help our partner Grace & Staff Community Development Foundation. Your work with help attract a wider audience, build a larger presence online and interact with targeted communities through your communications, marketing and social media skills. Ultimately, you will increase viewer engagement and website traffic through a robust social media marketing roadmap. We're looking for someone with a solid understanding of how each social media platform works as well as the ability to create engaging content.
As a volunteer, you will:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
Set up and optimize pages within each platform to increase the visibility
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Train other staff on social media best practices