Main responsibilities:
• Improve and maintain corporate website to manage a Hung Fung's Internet presence
• Establish online marketing modeling and long-term e-marketing strategic planning
• Coach and guide marketing coordinator to implement e-marketing initiatives
• Initiate and execute online marketing initiatives to target customers
• Manage and conduct online analytics and metrics to improve sales, conversion rates and overall profitability
• Develop analytics into marketing data to build new customer segments and improve relationship with existing customers.
• Determine budgeting and track performance of paid marketing channels, such as SEO, Google AdWords, and WeChat, etc.
• Conduct regular competitive analysis to identify best practices and recommend action steps
• Perform other job related functions as assigned.
